You can use it for creating personalized campaigns and banner rotation scripts. You can even manage third party ad programs with it(Adsense, YPN, Adbrite etc)
Benefits of having your own adserver?
There could be a number of benefits like
- Total control over what type of ads are shown!
- Detailed Analytic reports of impressions and clicks
- To show ads from your Affiliate programs
Getting started video-
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